A 6-month mobile app build covering discovery, design, iOS and Android development, backend, testing, app-store review and launch, with the submission timeline that breaks most schedules.
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Open in the app →Mobile apps are software with two extra constraints: dual-platform development and app-store approval. Apple's review queue is usually 1–3 days now but can stretch to a week, and rejection on a launch-week submission can shift the whole launch. This 6-month template covers a typical first-version app for iOS and Android with a backend API, with realistic time for both platforms and app-store submission.
User research, feature list, scope cut. Wireframes for every screen. High-fidelity design for primary flows. Design system: colors, typography, components. iOS and Android often share design language but follow each platform's conventions (tab bar vs. bottom nav patterns, etc).
API design (REST or GraphQL). Database schema. Authentication (email, OAuth, Sign in with Apple: required if you offer other social sign-ins). Push notification infrastructure (APNS for iOS, FCM for Android). File storage. Hosting and CI/CD.
Swift or React Native. Build core flows first, polish later. Use TestFlight for internal builds from week 4. Test on real devices: simulator does not catch performance, battery, or network-edge issues. Plan for at least 3 supported iOS versions.
Kotlin or React Native (same codebase). Match the iOS feature set. Test across multiple Android versions and device sizes: fragmentation is real. Material Design 3 components. Use Google Play internal testing track for builds.
QA across devices and versions. Accessibility pass: VoiceOver (iOS), TalkBack (Android), dynamic type, color contrast. Performance: cold start, scroll, memory. Beta cohort of 50–200 testers across both platforms.
App-store assets: screenshots (multiple device sizes), preview videos, description, keywords. Privacy nutrition labels for iOS. Data safety form for Android. Submit to both stores at the same time: Apple review is 1–3 days; Google Play is usually a few hours. Plan a buffer week for rejections.
4–9 months for native iOS + Android, depending on feature scope. This template targets the 6-month middle case. Cross-platform (React Native, Flutter) shortens by 20–30%.
1–3 days for most submissions in 2026. First submissions are sometimes longer. Plan 1 week of buffer for potential rejections.
Yes if possible: splitting press across two launches reduces impact. Submit both, sync the actual public launch date.
Open the mobile app template, fit it to your launch date, and you have a working 6-month plan with both platforms and app-store submission plotted.
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