A 10-week website redesign covering audit, strategy, IA, design, development, content migration, QA, SEO redirects and launch, built around the SEO continuity that decides whether traffic survives the cutover.
Pre-built chart, ready to open and edit.
Open in the app →Website redesigns lose 20–60% of organic traffic when they ship without a redirect map. They lose conversion when the new design ships without the things that made the old design work. This 10-week template covers a typical marketing-site redesign: audit, IA, design, development, content migration, SEO continuity, and the post-launch monitoring window where traffic recovers or does not.
Crawl the existing site (every URL, every page, every form). Pull analytics and search-console data: what pages drive traffic, what queries, what conversions. Document the things that are working so they are preserved in the new design. Strategy doc: redesign goals, success metrics, scope.
New sitemap based on user intent and the strategy doc. Page templates: how many distinct templates does the new site need (homepage, product, blog post, category, etc). URL structure decisions. Anything that changes URL has to land in the redirect map.
Visual design for each page template. Style guide: colors, typography, components, spacing. Responsive design (mobile-first usually). Accessibility designed in: color contrast, focus states, alt text plan. Prototype for stakeholder approval before development.
Build the CMS templates, components, and pages. Set up the build pipeline. Performance budgets: target LCP under 2.5s, CLS under 0.1, INP under 200ms. Forms and conversion events configured. Schema markup re-applied.
Move existing content into the new templates. This is rarely a clean port. Most content needs trimming or restructuring for the new layout. Audit images, alt text, internal links. Set up canonical tags.
Final QA, 301 redirects in place, sitemap submitted to Search Console, robots.txt updated. Launch (off-hours to minimize impact). Monitor rankings, traffic, and 404s daily for 2 weeks post-launch. Most ranking drops recover within 4–6 weeks if redirects are clean.
8–16 weeks for most marketing-site redesigns. This template targets the 10-week middle case. E-commerce sites and product-heavy sites usually need 12–20 weeks.
Missing or incorrect 301 redirects. Every URL that changes needs a 301; sites that skip this lose 20–60% of traffic.
Yes, or in the late evening. Off-hours launch minimizes user impact during the inevitable first-day issues.
Open the redesign template, fit it to your launch date, and you have a working 10-week plan with the SEO continuity steps that protect traffic.
Gantt Chart Maker